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bimi PROTOCOLHost: AWS Route 53Standard: RFC 9495

How to Configure Brand Indicators for Message Identification (BIMI) on AWS Route 53

Displays authenticated brand logos next to incoming messages in supporting inboxes (Apple Mail, Gmail) after strict DMARC enforcement. Follow this verified implementation guide to deploy standard compliant BIMI DNS records in AWS Route 53.

Default BIMI Record Syntax

// Authoritative RFC Example
v=BIMI1; l=https://www.yourcompany.com/logo.svg; a=https://www.yourcompany.com/cert.pem

Configuration Steps in AWS Route 53

  1. 1Open the AWS Management Console and navigate to Route 53.
  2. 2Select "Hosted zones" and click on your domain zone.
  3. 3Filter records by the target subdomain name.
  4. 4Select the checkbox next to the orphaned record.
  5. 5Click "Delete record" and confirm the deletion dialog.

Verification Checklist (RFC 9495)

Verify DMARC enforcement on the root domain (p=quarantine pct=100 or p=reject).
Publish BIMI TXT record at default._bimi.yourcompany.com.
Ensure logo URL points to an SVG Tiny P/S compliant vector graphic.
Attach a Verified Mark Certificate (VMC) from DigiCert or Entrust for full mailbox provider display.
Live Validation Engine

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